Japanese lifestyle brand Muji has brought the concept of an aroma bar to London.
The idea behind the aroma bar is to make consumers learn about scent and that trough the medium of letting people try to do it themselves. The brand has made easy guides on which smells go together and which don’t. When you’re finished choosing the scents with the help of experts, your scent will be produced and you can take it home.
We become more and more aware of what light and color do for our mood, the next thing we’ll tackle is the scent.